My Audience Doesn’t Care About Me

The title of this post isn’t entirely true, but I like to keep it in my head as I prepare and deliver a lesson or presentation. It’s mental insurance to guarantee that the majority of my presentation focuses on the audience and not myself.  Doing the opposite is a common pitfall for presenters and teachers alike.

Unless you are someone like this or giving presentations like these (and if you are, thank you for reading my humble little blog), your audience probably isn’t overly interested in your life story.  They’ve come to get something out of your presentation, be it a new skill or specialized information.

This concept was best summarized during a training course I took while working in marketing for the City of Riverside, California.  The presenter introduced us to an unforgettable acronym:  WIIFM (What’s In It For Me?)

As your audience sits through your lecture or presentation, they are constantly asking themselves this question.  Make sure you answer it—repeatedly.

What does your audience get out of your presentations?  Let me know in the comments section below.

6 thoughts on “My Audience Doesn’t Care About Me

  1. Very nice way to look at it (and I disagree, they probably DON’T really care about me, but what I can do for them).
    I occasionally give presentations to sales people and although I prepare to hit on the things that will benefit them and their wallets, I still see their minds straying away. I like your reminder of WIIFM. It is so hard to keep folks’ attention these days. Thanks for this great tip.

    • Hello Ben,

      Thanks for sharing your experience! I appreciate the feedback, and I hope this little tip helps you with your next presentation. Stay tuned for my next post: I plan to provide a very concrete example of a compelling WIIFM.


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