2 Ways to Evolve with Your Audience

businessman hand drawing business graph

For those of you who teach lengthy courses or run a series of seminars, it’s important to check in on your audience’s needs and wants from time to time.  Regular readers should know that it is crucial to know your audience at the beginning of a course or seminar series, however many presenters forget that audience needs evolve over time.  The best public speakers evolve with their audience.  Here are two concrete ways to do so: Continue reading

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One Article That Will Immediately Improve Your Presentations

Yoda

© Lucasfilm Ltd.

Nancy Duarte’sLike Yoda You Must Be” has been posted on LinkedIn for a while, but I just now got around to reading it.  Hopefully, however, it will be new to most of you. Not only is it great advice for making your audience the center of your presentations, but it also addresses a problem I often see in my line of work. Continue reading

Meet and Greet

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As I mentioned before, planning and rehearsing are critical for successful presentations.  There is, however,  one thing that you might have to do on the spot:  a meet and greet.

For those of you who do a lot of one-off seminars, you might not have a clue about your audience beforehand.  Yet, as previously discussed, tailoring your content to your audience is critical.  So dos this mean that we are at an impasse here?  Not at all. Continue reading

Tatemae

fuji-fuji

If you study or experience Japanese culture, it’s only a matter of time before you come across the concept of tatemae, the feelings/attitude that one projects to the public.  Tatemae may or may not conflict with one’s honne, or real feelings.  Whether or not one’s tatemae should match one’s honne is a constant source of debate.  Luckily, we’re not going to go into that here. Continue reading

Make It Real

Matrix Reality

© Warner Bros.

One of the things I loved about graduate school was the opportunity to apply what I was learning to real-world situations.  There’s no better way to learn how to make a marketing plan than to do a real one for a real business. Continue reading

Show > Tell

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In the midst of my recent seminar about reading and discussing financial statements, I made a rare, spontaneous decision.  Instead of simply explaining how accrual accounting works, I picked up a piece of paper, created a 100-yen IOU note, and handed it to one of the attendees. Continue reading