© Warner Bros.
One of the things I loved about graduate school was the opportunity to apply what I was learning to real-world situations. There’s no better way to learn how to make a marketing plan than to do a real one for a real business. Continue reading
Before answering this question, let’s take a look at a typical (yet highly simplified) supply chain:
From the perspective of the manufacturer, who are the customers in this diagram? Many people go for the obvious answer: the end users. Indeed, down the line, they are customers that need to be served and satisfied. Don’t forget, however, the manufacturer also has more immediate customers: the retailers. They, after all, are buying products directly from the manufacturer to be resold to customers. Continue reading
