Make It Real

Matrix Reality

© Warner Bros.

One of the things I loved about graduate school was the opportunity to apply what I was learning to real-world situations.  There’s no better way to learn how to make a marketing plan than to do a real one for a real business. Continue reading

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Avoid Assumptions About Your Audience

One of my first clients as a business English instructor used to be a constant source of anxiety. Although they seemed to enjoy their class and were fun to teach, they didn’t seem to take it very seriously. Their attendance was sporadic and their homework performance was no different. Upon hearing that I would have to have a meeting with the company president (and that he would sample my class), I feared my teaching days were going to come to an abrupt end. With the students behaving as they were, naturally, their English was not improving very quickly. I was positive the president wouldn’t be satisfied with their progress (and therefore my performance). Continue reading