3 Ways to Frame Expectations

Woman Framing with Hands

For my business English seminars, I’m often asked by my clients (internal or external) to cover vast topics in relatively short amounts of time.  When this situation arises, I always make sure to inform the audience  at the beginning of the seminar exactly how far we’re going into a particular topic.  I bookend this at the end of the presentation by either sharing methods or resources to further study the topic or by promising future seminars within the same field. Continue reading

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Make It Real

Matrix Reality

© Warner Bros.

One of the things I loved about graduate school was the opportunity to apply what I was learning to real-world situations.  There’s no better way to learn how to make a marketing plan than to do a real one for a real business. Continue reading